Take the Litmus Test: How Confident Are You About Your Business’ Financials?

Think and Grow Rich. The Automatic Millionaire. The Simple Path to Wealth . . .

Do a simple search on Amazon (or your preferred bookstore provider), and you’ll quickly become inundated with a litany of options for building personal wealth. 

But try the same search for developing financial confidence in business, and you’ll turn up much fewer results. 

Here’s why that’s a problem:

For us entrepreneurs, personal financial stability STARTS with the stability of our business. 

And gaining financial security at work is often what separates the ingenious entrepreneurial ideas that go up in flames from the multi-million-dollar empires that become the legacies of our time. 

So let’s dig in a bit here. How can you create more financial confidence in your business? 


Go Back to the Basics 

I say “go back,” but in reality, many of my clients haven’t even scratched the surface of the basics. 

And I get it. The temptation to skip those first-year accounting lessons can feel a bit like dodging tedious, incomprehensible homework assignments in grade school.

But here’s the thing…

If you want to make sound, growth-oriented business decisions, you need at least a baseline understanding of the way your finances work.

So first, familiarize yourself with cash vs. accrual accounting… 

And determine which is the best fit for the kind of business you’re running.

You’ll quickly realize that accounting is more than just crunching numbers, and your business will be better off following the right method.  

Next, unchain yourself from the common misconception that all expenses are the same.

Start by paying attention to both your Costs of Goods Sold and Operating Expenses — and making the distinction between the two. 

Your Operating Expenses will give you a good idea of whether you need to cut costs, or whether you’ve got some wiggle room to add in a couple of nice-to-haves. 

Your Costs of Goods Sold will help you determine whether you’re charging enough for your products or services to begin with… And how your price points and profit size up against the competition. 

It’s actually not quite as complicated as we fear it is, and understanding the nuances can make all the difference in how we approach our books. 

I’ve made it easy for you – read up on COGS vs. OPEX to get the full scoop on what you need to know. 

Now, once you’ve got a solid grip on both of these principles, your mind may start venturing off into a world of other questions… 

Like, “is my business even registered the right way?!” 

Take some time to comb through the pros and cons of an LLC vs. a C or S Corp and decide which makes the most sense for your business. 

And above all, make sure you avoid the trap that keeps so many business owners in the dark about their financials… 

Don’t Be Afraid to Ask Questions!

I’ve had so many clients throughout the years shy away from telling me when they don’t understand something. 

And every single time, I have to wack them up over the head with the same wakeup call…

Do NOT be afraid to ask for clarity when something isn’t adding up for you.

This isn’t 11th-grade math class.

There are no scary teachers here sifting through tests with a fat red pen. 

In fact, I encourage my clients to ask me as many questions as they can think of, so they feel confident about the story behind their numbers and the way they’ve set up their business. 

Believe me, no question is too mundane for you to mention…

Whether it’s understanding the difference between a 1099 or W-2…

Deciding when and how to use debt to responsibly leverage your business…

Or figuring out what kind of insurance you’re required (or just should) have. 

Once you’ve got those details sorted out, you’ll feel a thousand times more confident about the direction your business is heading. And with a sense of security in the financials, you’ll free yourself to refocus on your zone of genius — sans an ounce of worry. 

Last But Not Least… 

If I can leave you with essential thought for gaining confidence in your business’ financials, it’s this:

Personal expenses and business expenses do not mesh. 

Sure, it seems obvious enough, but the reality is, I’ve known way too many people who’ve let this golden rule slip through the cracks.

They’re either taking advantage of an opportunity they see in keeping everything muddled together…

Or they simply haven’t been taught the importance of separating them, and feel it’s easier to keep everything in the same account.  

That’s a mistake. 

See, if you don’t separate your business and personal expenses, it can mean some huge trouble come tax time, plus paying hefty fees enlisting an accountant to sort through the wreckage. 

So first things first, make a concerted effort to get organized about the numbers and which accounts they belong to. 

And if you can’t,  invest in an accounting system, even though the prospect of putting one to work can be downright terrifying. 

The bottom line is this…

You cannot allow fear of your business’ financials to keep you from getting a solid command over the basics. 

Don’t be afraid of math. (Remember, no one’s grading you!)

Spend some time getting organized, doing your homework, and setting things up — the RIGHT way. 

Then you’ll have the confidence you need to channel abundance into your business…

Which will spill over into an oh-so-satisfying personal life. 

If you know you could use a confidence boost in this area but you’re not sure where to start, don’t hesitate to reach out! Ask an expert for the clarity you need today.

More articles:

Taking It Back to Basics

At the most basic level - when it comes to finances - all businesses are the same. What you make, minus what you spend, is your profit.

Return to blog