Fractional CFO

Forward-thinking finance without the BS

All businesses are the same when it comes to their finances — you make money, you spend money, and what’s left is your profit. I keep things simple.

You’ll get actionable advice and won’t get lost in acronyms. You’ll understand your finances in a way that resonates so you can make more informed decisions about your business.

CFO Services

Every Company Deserves a CFO

Great financial advice shouldn’t be reserved for big companies. You deserve to know what is going on with your business’s finances, and I create transparency and clarity with the numbers.

I help business owners understand their finances

You get financial advice and services — when you want, where you need help. That’s the great thing about an outsourced CFO. You get to dictate the kind of help you need. And even if you don’t know what you need, I can still help you.

I help customers understand:

  • How to read their financial statements
  • What the drivers of their business are
  • Where they are spending their money

Not sure if you need my help? Ask yourself:

  • Do you understand which of your products are driving the most margin?
  • For every dollar that you bring in, how much lands in your pocket?
  • Do you know what your monthly operating expenses are?
  • How much money do you need to make every month to cover your fixed costs?
  • Are you invoicing in Microsoft Word?

Seriously, stop what you’re doing and call me…


I Heart EBITDA’s Preferred Industries to Work With

Over the years, I have found trends with businesses that can really utilize my services. They are led by owners that care about understanding the operational metrics that make them money, not vanity metrics. I know the platforms you’re using, I understand your business models and the problems you’re facing.

  • Professional Services
  • Media / Advertising
  • Ecommerce
  • New Businesses

It’s Not Magic — Just a Great Process

There’s a methodical process behind our success, and it’s the same for everyone — finance doesn’t play favorites. It’s my ability to explain the numbers in a relatable way that makes I Heart EBITDA unique.

4 Simple Steps:


Why Business Owners Choose I Heart EBITDA as a Fractional CFO

Our approach to your finances is simple. Together, we collaborate to identify and communicate your goals. The onboarding process gets you on track for future success. You make better decisions because you’re better informed.

We’re going to have hard conversations. I’m not going to sugarcoat your finances, but I am going to help you problem-solve, and together we will create a solution.

You can be anywhere in the world and use us as your fractional CFO. I Heart EBITDA is time zone agnostic with clients throughout the US, Canada, and Overseas. But don’t be confused, I don’t farm out work, I just work hard.

Meet Jennifer Yousem — The “I” in I Heart EBITDA

“You can outsource the doing of your finances but you can’t outsource knowing them.”

Jennifer Yousem

Simplification and a better translation. That’s how I look at most things in finance. CFOs created a moat by overcomplicating the work. I work to avoid acronyms and convoluted terms and just tell you what you need to know (even if you don’t want to hear it). For me, it’s fun to take something that seems incredibly complicated and create “aha” moments.

Once you understand your finances at a basic level, you can make better decisions for your business and leap over what was once a roadblock. It is my job to make sure you are better informed to make those decisions.


“Jennifer has done an incredible job as consultant at the CFO level for The Woo. Her deep understanding and experience in finance coupled with her abilities to analyze, put process in place and give detailed reporting so that my executive team can make informed decisions has been a game changer. Her attention to detail also continues to impress everyone she works with. She is a true professional who will bring immense value to your business.”

Valerie Moizel, CEO/CCO at The Woo, Founder She Dynasty

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