Ready to make progress
on your financial goals?

A fractional CFO gives you all the benefits without the expense.

Do any of these statements sound like you?

“I simply hate this part of owning a business!”

Some people just don’t like finance, or they have a difficult time understanding what they’re looking at.

“We’ve grown and it’s a bit more than I can handle.”

Business success is great! But sometimes that means that the DIY approach to your finances stops working.

“I’m just ready to hand it off to someone else.”

It’s not always about ability or capacity; sometimes you just know your time is better spent elsewhere and you’re ready to hand the finances off to an expert to handle.

A woman with long brown hair and glasses sits in a black chair near a window, wearing a denim jacket and dark pants, clasping her hands together as if deep in thought about finance.

Meet Jennifer Yousem,
Fractional CFO and the “I” in I Heart EBITDA

It sucks, but the truth is:
being a business owner doesn’t automatically make you good with money.

No shame! Finance isn’t for everyone.

However, I believe that while you can outsource the doing of your finances, you can’t outsource the knowing.

That’s why I do what I do as a fractional CFO. If you’re ready to put in the work, I’m ready to make it happen.

Financial clarity and transparency for all


How to read your statements


What the drivers of your business are


Where the money is going (and why)

Ways I can help your

Financial planning & analysis

Profit drivers & margins by product


Order to cash audit


Process development & improvement

People in finance love to say they’re “passionate,” as if that’s enough of a reason to trust them.

I have a passion for what I do, but
but I'm also really good at it.

Finance whisperer

I’m able to make sense of the most complex financial situations and explain them in a way that helps you know what is really going on.

Confidence to make better decisions

When you have a better idea of what is going on with your finances, you’re able to make better decisions.

A woman with long, wavy brown hair and glasses stands at a wooden table in a bright room with large windows and a potted plant. The fractional CFO wears a black blazer with gold buttons, a black shirt, and blue jeans.
No sugar coating. Ever.

Sometimes, I have to tell you what you don’t want to hear. But I promise you’ll end up saying “Ouch… but thanks.”

Proactive collaboration

When you hire me, we become a team. Together, we’ll figure out your goals and find the best way to pursue them.

We our clients

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