I Heart EBITDA

Headache-free finance without the BS

A woman is standing in front of a dining table in a bright, modern room with wooden floors. She is wearing a black blazer, blue jeans, and red shoes. There is a plant next to the table and large windows in the background, giving her the perfect setting for her work as a Fractional CFO.

Meet Jennifer Yousem,
the “I” in I Heart EBITDA

With more than two decades in finance and experience working with CEOs of companies like Sony, Paramount, Complex, and DailyMail, Jennifer brings a no-nonsense attitude and straightforward, actionable advice to her clients.

Jennifer is a finance-whisperer: able to take complex financial situations and translate them into language that her clients can understand. Numbers have always made sense to her, and she prides herself in being able to take someone from “WTF” to “I got this.” One way she knows her work with a client is succeeding is when a client feels confident about their financial situation and can understand it on their own (and maybe even explain things to someone else!).

Motivation for Jennifer comes from creating those “aha!” moments and taking the overcomplication out of finance for folks who are doing great business and just need a little help with the numbers.

Meet the I Heart EBITDA team

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Amanda

Expense Expert
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Arthur

Income Icon
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Brittany

Statement Savant
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Chentrell

Chaos Coordinator
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Cindy

Numbers Ninja
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Eliesabeth

Calculator Commander
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Elizabeth

Fiscal Fairy
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Emily

$#!*show Supervisor
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Erica

Payroll Pro
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Hope

Spreadsheet Sorcerer
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Jennifer

EBITDA Expert
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Kelsey

Budget Boss
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Stephen

In Hatch We Trust
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Susan

Audit Ace

What it means to work with us

We aren’t miracle-workers. If you’re willing to put in the work, we’re ready to handle the numbers.

clear

Clarity

It’s time for you to understand what all your reports and numbers are telling you. I promise we’ll explain it in a way that will finally click for you.

collaboration

Collaboration

We’ll meet you where you’re at, but we’re firm about doing finance the right way. If you trust our expertise, we’ll make a great team.

creativity

Creativity

We’re not going to cook the books, but we do think creatively about operations and workflows. Just because it’s the way you’ve always done it doesn’t mean it’s the best way.

calculators

Complexity

Business finance is an equation: subtract what you spend from what you make, and that’s your profit! Even if your business is complex, we can handle it.

What to expect when you become a client

dedicatedassoc

Dedicated day-to-day associate

You’ll never be left hanging. With a dedicated day-to-day associate, backup associate, and manager, you can rest easy.

communication

Certified BS-free communication

You’ll get a reply from us within 24 hours, and we answer sooner when we can. You’ll also have a custom email address to keep things organized.

streamlined

Your business, streamlined

After you fill us in on the details of your business, we’ll develop standardized processes to keep things accurate and efficient.

quality

Uncompromising quality

Our managers keep an eye on things to provide oversight and review, making sure that everything is going smoothly.

What is EBITDA anyway?

EBITDA stands for earnings before interest, taxes, depreciation, and amoritization. Simply put, it’s an alternative to net income and a really useful way to determine operation efficiency.

We love helping businesses find success by operating more efficiently, so we love EBITDA!

Tired of the BS?

It’s time to simplify your business finances.

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